Traditional model of brands giving a brief for agencies to follow has evolved significantly.
In today’s fast-paced business environment, successful collaboration between agencies and brands is key for delivering innovative and impactful work.
This shift towards closer collaboration allows for greater synergy, creativity, and adaptability, ultimately leading to solutions that resonate with consumers.
TBWA\RAAD’s panel at Dubai Lynx featured moderator, Joe Lahham, Managing Director, TBWA\RAAD and speakers, Eman Murad, Director of Marketing and Communications Enterprise at du and Ahmed Arafa, Marketing Director at KFC MENAPAKT & CIS.
The discussion included the pillars of building partnershi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
