Days after Burson’s official launch, it was shortlisted (as BCW and Hill & Knowlton) for PR and Industry Craft Lions at the 2024 Cannes Lions International Festival of Creativity for its HONOR and The Royal Commission for AlUla campaign.
Campaign Middle East editor Justin Harper caught up with Simon Shaw, the Global Chief Creative Officer of Burson, a collective of 6,000+ creative problem solvers powered by industry-leading technology.
Here’s what he had to say:
“This is the first year we are attending Cannes as Burson. We have brought together the creative and strategic muscles of BCW and H&K in the new agency.
Creativity is a key pillar in our future, so hopefully this and
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