A year after launching in Arabic, LinkedIn’s head of MENA marketing solutions, Jake Thomas, tells Eleanor Dickinson why brands should use the platform to help, not sell
Of all the techie corporate offices in Dubai, LinkedIn’s has to be the one most resembling a Silicon Valley playground. Based on the ninth floor of the Business Central Towers – the ones with the infuriatingly slow lifts – the ‘professional’ social network’s hub boasts the usual hot-seating, colourful walls and the obligatory cosy coffee space. Then there’s the pool table, the table football and the arcade. Whoever said social networking in suits had to be boring?
Sadly the head of MENA marketing solutions, J
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