There has been a lot of sharing of images at Cannes Lions this year from the strong contingent of attendees from the UAE.
The majority of them have been of the prominent billboards from the UAE Government Media Office which has chosen the festival to launch its global ad campaign – ‘Bring Your Impossible’.
Marie-Claire Maalouf, CCO at Edelman EMEA, shared images on LinkedIn, writing: “While waiting outside the jury room (at the) Cannes Lions International Festival of Creativity , I saw the UAE message and felt proud and filled with admiration.
“Yes UAE is where no idea is impossible and as his Highness says: “impossible” is a word used by some people who fear to dream big.
“
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
