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Brand strategies in a shifting landscape

Businesses must identify effective ways to adapt to change, says Brand Lounge’s Hasan Fadlallah

Image Credit: Brand Lounge
Change, a universal constant, is challenging because of our inherent desire for comfort and security. This was made evident during the global turmoil of the Covid-19 pandemic, an unexpected shift we were collectively unprepared for. It was not only the pandemic that posed the most significant threat to businesses but the potential for an economic downturn in the global market.
Three years on, we continue to learn, adapt and incorporate invaluable lessons into our lives. Although drastic, such unforeseen change highlights the importance of adaptability and agility. Indeed, the most flexible and


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