If there’s one thing that we’ve learned over the past few years – we can all agree that the unplannable is probably inevitable and might just be around the corner. Despite all the expert thinking and measures that we put into place about what we’re going to do for our brands and how we’re going to take things forward – nothing is off the table – Enter the Pandemic.
The interference
It went from business as usual to disruption (not the good kind) and interference across the value chain, overnight.
Advertising budgets were halted
One of the staple components of our media strategies was ‘always on’ digital advertising campaigns that allowed us to communicate to our customers- whenever an
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