Amazon Vine: The next big thing for brand credibility, by PiWheel’s Nur Atbinici

By Nur Atbinici, client success manager at PiWheel.

Amazon Vine: The next big thing for brand credibility

Have you ever heard of ‘Vine’ before? We are not talking about the video-based social media app which grew in popularity in 2013, way before Instagram and Tiktok reels took over. 

We are talking about the ‘Vine Program’ launched by Amazon for its sellers.  Some say it is also a recipe to get free products from amazon. And who doesn’t love free products! But of course, it is not that straightforward.  

Let’s dive into what this program is all about and how can you become eligible.