As we step into 2024, an intriguing evolution unfolds within the marketing landscape of the Middle East and North Africa (MENA) region, placing a special emphasis on Generation Z (Gen Z). This demographic holds an increasingly pivotal role to brands and marketers due to their burgeoning influence and distinct characteristics.
Growing up in a digital and hyper-connected world, Gen Z’s preferences and behaviours offer fresh insights and challenges. In my academic role and interactions with future leaders at Georgetown University, I am inspired by the principle of ‘always growing’.
This ethos resonates profoundly in the vibrant and dynamic context of the MENA region, where we navigate swiftly ch
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
