From left: Fouad Abdel Malek, Walid Kanaan, Manuel Bordé
TBWA/Raad has promoted Manuel Bordé from creative director to executive creative director, a title he will share with Fouad Abdel Malek, who has been in the role since May 2016.
“This is something I have known before, in South America where I worked,” said Bordé, a Columbian. “This is a very common practice to have double ECDs leading a team, but it’s only possible when you have agencies that are big enough to have space for two ECDs who can help each other and not overlap each other.”
TBWA/Raad has had a good year, taking the title of Agency of the Y
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