You cannot be a siloed specialist any longer, or even a jack of all trades, says Tamanna Moolchandani. Tomorrow’s leaders must be masters of their universe
I still remember the day my little sister came to me and told me she landed an internship. When she said it was at an agency and I asked what department she would be working in, she responded with “social media”.
I scratched my head and looked at her with concern. I remember thinking to myself, “Is she going to handle her boss’s Facebook account or something?” This was in 2007.
Today, the evolution of social media as an industry has immensely blurred the lines between every other service offering in the realm of marketing. Who
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