It’s 2020, and it seems old-hat to suggest that we might be living in a data-driven, “always-on”, digital world. If this is news to you, there are larger issues afoot than how to merge the classic agency skillset of creativity with the intricacies of gathering big data. On the other hand, if it’s no surprise that we’re living through one of the most exciting times to be an advertiser, then the challenge is something you’re more than familiar with.
Today’s consumer spends more time consuming digital content than any previous generation spent doing just about anything other than breathing. The average human is blasted with 4,000-10,000 advertisements every single day. That’s
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