Best known in advertising circles as the co-founder, chief creative and now honorary chairman of Leo Burnett Middle East, Farid Chehab spoke at the Dubai Lynx. But he wasn’t spinning an agency line; he was promoting his new book, A Bridge Over the XXIst Century, published by L’Orient Le Jour.
He says he wrote the book not as “Farid the adman”, but as “Farid the curious”. “I’ve always been curious about everything,” he says. “I’m old but my mind is still intact and I want to keep on producing. I want to give back all of what I learned. I think it’s a very fair deal, to be able to be good to others as much as people have been good to me. I want to impart my knowledge
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