Great brands that intend to go global should think and act like great houseguest, says Tarek Miknas
Today’s news has reminded me of September 28, 2000. Ariel Sharon appeared at the Al Aqsa mosque compound in Jerusalem’s Old City with more than 1,000 Israeli police. In a blatant attempt to provoke Palestinians, he repeated a phrase that was broadcast during the 1967 Six Day War when Israeli Occupation Forces seized East Jerusalem. “The Temple Mount is in our hands,” Sharon shouted.
Palestinians reacted almost immediately to the threat to Al Aqsa, the third holiest site in Islam. And the second Intifada was set on course.
Not good houseguests.
It’s not the politics as much as it
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