MENA broadcaster beIN Sports has claimed a new record for cumulative viewership of the UEFA Euro 2024, reporting more than 1.2 billion views of its multilingual coverage across the 51 games played through the tournament.
For context, that marks a 27 per cent increase in viewership when compared to the broadcaster’s coverage of the Euro 2020 tournament, the previous iteration of the tournament that hosted the same number of games.
More than 95.2 million fans across the MENA region tuned in to watch the UEFA Euro 2024 final between Spain and England, making it the most-watched game of the tournament.
Mohammad Al-Subaie, CEO of beIN MENA, said, “Our extensive coverage of Euro 2024
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