By Arvind Hickman
Pharmaceutical giant Bayer has awarded MediaCom its $800 million global media account following a competitive review.
The WPP agency previously handled the majority of Bayer’s media planning and buying across 65 markets, but has now added other parts of the world, including Germany, China and Russia, to its remit.
PHD previously held Germany and Russia, and Dentsu had China.
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Campaign understands MediaCom, Dentsu and IPG’s Initiative t
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