Hearts floating around, people jumping into a billboard, and icons on the street are not things you would usually expect from a bank’s retail TVC, but that’s the route Leo Burnett Beirut has opted for in Bank Audi’s new commercial. The stop motion TVC features a song exclusively written for the ad and shows a man going through different stages of his life, starting with his own graduation and ending with his son’s. It seeks to position Bank Audi as a financial enabler that encourages consumers to go out there, enjoy life, and grow beyond their potential.
Project Go Out There
Client Bank Audi
Brief Bank Audi wanted to communicate a range of retail banking services
Creative agency Leo Burnett Beirut
Associate creative directors Wissam Matar and Rana Najjar
Senior art director Krystel Hoche
Communication team Peter Mouracade and Fatima Merhi
Director Pet & Flo
Production company Wonderful Production
Exposure TV
