Backlite VIOOH
UAE-based out-of-home (OOH) advertising company BackLite Media has announced its partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform.
The partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a “significant milestone” for both companies as they expand their regional influence.
VIOOH’s platform facilitates programmatic advertising by connecting buyers and sellers in the DOOH space, streamlining the process for advertisers. With this partnership, global advertisers will now gain access to BackLite Media’s inventory across Dubai and
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