BackLite Media, the digital out-of-home (DOOH) advertising company in the United Arab Emirates, has announced a partnership with Place Exchange, the SSP for programmatic out-of-home (OOH) media to accelerate the programmatic transformation of DOOH in the UAE and increase opportunities for DOOH to be included in omnichannel marketing strategies.
BackLite Media offers DOOH media opportunities across a diverse array of settings in Dubai and Abu Dhabi, from highways like Sheikh Zayed Road to upscale malls and destinations.
The integration with Place Exchange enables advertisers to tap into this inventory through their DSPs with a variety of programmatic buying options, including open auction, prog
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
