BackLite Media lit up 15 digital screens across Dubai with the universal symbol of peace — a single candle — in solidarity with the Essays for Peace global campaign, which marked International Peace Day on Saturday, 21 September.
The burning candle creative — which included no words, no logos, and no political affiliations — was part of a worldwide initiative, which spanned more than 40 cities and more than 15,000 screens across the globe.
Speaking to Campaign Middle East, James Bicknell, CEO, BackLite Media, said, “We are humbled to have taken part in the Essays for Peace initiative to commemorate UN International Peace Day by illuminating digital screens across Dubai, includi
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