BackLite Media has announced the launch of The Triple Crown in Abu Dhabi.
Part of the outdoor company’s landmark series, the Digital Out-of-Home (DOOH) network features three gigantic screens positioned on Al Khaleej Al Arabi Street in Abu Dhabi.
The rollout of The Landmark Series into Abu Dhabi aims to offer premium brands visibility and engagement opportunities in the capital.
The Triple Crown ‘s three screens are positioned across the Al Khaleej Al Arabi Street in Abu Dhabi. According to BackLite Media, the screens are designed to deliver vibrant content that captures the attention of commuters, residents, and tourists alike, making them an ideal platform for advertisers aiming to reach a diverse and affluent audience.
James Bicknell, CEO of BackLite Media, commented on this moment, “Al Khaleej Al Arabi Street is one of Abu Dhabi’s most prominent roads leading to Abu Dhabi Airports and Al Bateen Executive Airport, known for its high traffic and strategic importance.
“The location of The Triple Crown ensures maximum exposure for brands, as the screens are visible to thousands of vehicles daily. This prime positioning guarantees that advertising messages will significantly impact brand awareness and engagement. The high-resolution displays showcase every advertisement with stunning clarity and brilliance.”
The out of home advertising company first announced its expansion into Abu Dhabi in February.
