Filip Jabbour, CEO of Group M MENA
Our industry is going through evolutionary change at an unprecedented pace, driven by constant technological innovation. As a result, unless we develop relevant expertise that is diverse enough, technical enough, consumer-centric enough and business savvy enough, I cannot say enough how fast we could make some of our products and services that much more reactionary, transactional and, dare I say, redundant.
Ironically, although we are in the communication business, we don’t always do a great job in communicating how attractive the breadth of options are that our dynamic advertis
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