Tilda Rice, one of the largest rice and related food products manufacturers in the world, is ramping up its advertising and brand direction with the appointment of Axis Integrated DMCC as their digital marketing agency.
Axis Integrated DMCC, a full-service advertising agency based in Dubai, has won this digital mandate following a multi-agency pitch. As part of this mandate, the agency will provide social media management, performance marketing and online reputation management services to the brand.
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Muhammad Talha Shariq, Marketing Manager, Tilda International DMCC, said, “The brand has gone through a few changes over the years, with the big one being its acquisition by Ebro Foods from Hain Celestial in 2019. We hope this partnership will strengthen our presence in the region and help the brand grow digitally. We are excited to have them on this journey with us and look forward to doing some splendid work together.”
Speaking about the partnership, Mukhtar Mody, managing director, Axis Integrated DMCC added, “We go back a long with Tilda Rice and the brand is very close to my heart. Tilda is one of the first brands we worked on over 23 years ago when we started and we believe nobody knows Tilda better than we do. The team at Tilda along with Talha has ambitious goals for the brand and it is going to be a great journey as we work towards making it the number one rice brand in the region. At Axis, we have a proven track record of growing brands in difficult market conditions and we are excited to do the same with Tilda and take the brand to the next level.”