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The Work

Axe – Multiple girlfriends

The award-winning team at Memac Ogilvy Label, in conjunction with OgilvyAction in Tunis, came up with a Facebook app for Axe that generates a fake relationship status update to make it appear as though the user is involved with hundreds of women at the same time. When friends click on the update link, it takes them to an Axe Facebook app page, where they can install the custom relationship app themselves.

Project Multiple girlfriends
Client Axe
Creative agencies Memac Ogilvy Label, OgilvyAction, Tunisia
Creative director Nicolas Courant
Associate creative director Gérald Héraud
Digital planner/ conceptualiser Mehdi Lamloum
Art director Yassine Boughaba
Web producer Bedis Benam


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