The BPG Group CEO tells Austyn Allison how he is repositioning the company to embrace evolution and remain relevant
If you are not already heading up a vertical division of a marketing and communications holding group, imagine for a moment that you are. You open up your Outlook to find the group CEO has invited you and your counterparts to a meeting. There is no agenda, only a title: “The Inevitability of Extinction”. Worried yet?
That is the invite that pinged into the inboxes of business heads and their top lieutenants at BPG Group in May last year. The man who hit send is Avi Bhojani. With 18 of his top management in the room, “it started a little negatively”.
That was delibera
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