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Audi picks a chef as its first brand ambassador for the Middle East

The upmarket car brand wanted “more than simply choosing a cool guy” when picking its face for the region

Chef Izu Ani

Audi positions itself as a sophisticated and upmarket car brand. So it takes its time when it comes to choosing the right ambassadors.

The German luxury brand revealed to Campaign Middle East that it has just chosen Dubai-based Chef Izu Ani as its first brand ambassador for the Middle East. He is the creative genius behind a number of gastronomic landmarks in the UAE.

Elmir Arnautovic, Marketing and Communications Director at Audi Middle East, spoke to Campaign Middle East about its new ambassador.
Why decide on a chef as your first ambassador for the Middle East?
Aligning with Chef Izu as our am


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