Middle Eastern hospitality providers have a unique opportunity to attract affluent Chinese travellers, who are showing a growing interest in luxury experiences.
By understanding and catering to their specific preferences, destinations in the Middle East can greatly enhance their appeal to this high-value demographic.
Luxury shopping and technological amenities
Luxury shopping remains a top priority. In 2023, China represented 10 percent of global travel, with travellers collectively spending approximately $265 billion.
Exclusive access to high-end boutiques and unique products enhances their experience. Seamless shopping experiences, including tax-free options and personalised assistance
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