Atomic Digital Dubai has partnered with Vichy and their new media agency, Wavemaker MENA, to build a beauty tech tool to educate skin specialists about the dangers of UV damage.
The collaboration represents a key step forward in skincare education and awareness.
By integrating face recognition, augmented reality, and AI technologies, the app offers an immersive experience that shows the effects of UV damage on the skin.
Dina El-Rayes, leading the initiative at Vichy, highlights the brand’s commitment to help individuals in the region with knowledge about skincare and protection against environmental factors like pollution and UV radiation.
By partnering with Atomic Digital Dubai and leveraging their expertise, the team has created a tool that helps and engages users by visually showing the effects of UV exposure and the benefits of skincare.
The AR experience developed through this collaboration presents an opportunity for brands to elevate their storytelling and engage with their audience with interactive experiences.
The real-time interaction capabilities allow brands to tailor the storytelling experience to each individual user, providing personalised and engaging content that resonates with them on a deeper level.
AR technology provide brands to strengthen their storytelling and engage with their audience in new ways. It also allows them to deepen brand loyalty and drive sales.
Tonia Eid, Senior Manager at WM said: “What excites me most is the potential of technology to make a positive impact. Our collaboration has shown how AR can be harnessed not just for entertainment, but also for education and awareness, empowering individuals to make more informed decisions about their skincare routines”
