Atomic Digital Dubai has partnered with Vichy and their new media agency, Wavemaker MENA, to build a beauty tech tool to educate skin specialists about the dangers of UV damage.
The collaboration represents a key step forward in skincare education and awareness.
By integrating face recognition, augmented reality, and AI technologies, the app offers an immersive experience that shows the effects of UV damage on the skin.
Dina El-Rayes, leading the initiative at Vichy, highlights the brand’s commitment to help individuals in the region with knowledge about skincare and protection against environmental factors like pollution and UV radiation.
By partnering with Atomic Digital Dub
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