The network will consist of three core pillars: Maheerah Network, Maheerah Programme, and Maheerah Alumni.Athar – Saudi Festival of Creativity has announced the launch of the Maheerah Network, an initiative, powered by Publicis Groupe, that aims to become a year-round platform dedicated to enabling, inspiring, and nurturing women in the creative marketing and communications industry in the Kingdom.
Over the next three years, the Maheerah Network is designed to be a long-term enabler for women in every stage of their career. The first of its kind for women in creative marcomms in Saudi Arabia, the initiative aims to establish an industry standard for leadership, empowerment, and continuous development.
“Saudi Arabia continues to make significant strides in women’s empowerment and is firmly
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