Saudi Festival of Creativity has launched Maheerah, its women’s empowerment programme, for the festival’s first edition.
Organised in partnership with Publicis Groupe Middle East, the programme is an acceleration initiative designed for women positioned for career advancement within Saudi Arabia’s marketing communications industry.
It aims to bring participants into the industry’s spotlight at a time when more women than ever are rising to prominent roles in the Kingdom’s workforce.
Geared towards women with mid to senior-level expertise in the industry, the programme offers 10 participants a series of tailored coaching sessions, individualised workshops, mentored
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