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Athar Festival 2025 announces two-day celebration of creativity at Athar Awards

Athar Awards will be held on 21 and 22 October, featuring over 30 categories, including 14 new ones, across Individual, Team, and Campaign award segments

Athar Festival 2025

Athar, Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, will conclude with the largest and most spectacular edition of Athar Awards to date. Submissions for Athar Awards 2025 officially open today, with 14 new additions bringing the total to over 30 categories, each spotlighting the growing constellation of campaigns, teams, and individual talent driving the Kingdom’s creative momentum.

Athar Awards will take place across two nights, reflecting its broader vision to champion creative excellence across both established disciplines and emerging frontiers. Saudi talent in the Individual categories will be recognised following day one o


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.