The third edition of Athar – Saudi Festival of Creativity closed with a packed evening celebrating the region’s top creative talent – winners at the Athar Awards 2025.
Bringing together Saudi Arabia’s marketing, advertising and communications community, the awards saw 274 finalists compete across 35 categories, with 87 trophies presented – including 36 Gold, 34 Silver and 17 Bronze. More than 80 industry experts from across sectors took part in the multi-stage judging process, underscoring the growing scale and influence of Saudi Arabia’s creative ecosystem.
Here is the complete list of the Athar Awards 2025 Winners:
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CAMPAIGNS WINNERS
The campaigns categories highlighted the strength of local storytelling and purpose-led innovation across brands. VML led the field with multiple wins for its work with stc, Hungerstation and PIF, taking home several Gold and Silver trophies. SRMG Labs, Habbar and Serviceplan also secured top honours for work spanning cultural, sustainability and business growth narratives.
Best Empowerment Campaign
- Gold: SRMG Labs – The Second Release | Billboard Arabia
- Silver: VML – stc – Speak My Language
- Bronze: VML – Almarai – The Milk Motto
Best Innovative Campaign
- Gold: VML – stc – Blind Seats
- Silver: VML – stc – Speak My Language
- Bronze: VML – Hungerstation – The Social Feed
Best Cultural Campaign
- Gold: VML – stc – The Face of Mudhi
- Silver: SRMG Labs – The Second Release | Billboard Arabia
- Bronze: Serviceplan – Toyota Reclaims Toyota
Best National Holiday Campaign
- Gold: SRMG Labs – The Second Release | Billboard Arabia
- Silver: Leo Burnett Jeddah – “Our Story: Where It All Began”
- Bronze: VML – stc – The Face of Mudhi
Best Sustainability Campaign
- Gold: Habbar – STC – Don’t Let The Screen Raise Your Child
- Silver: شركة تاتش لصناعة المحتوى – الحملة الوطنية
- Bronze: Bloomberg Media Studios – The Re: Generation Destination
Best Environmental Campaign
- Gold: Burson – UNCCD COP16 Missed Calls From The Land
- Silver: Capgemini Invent / frog – Quest for Hope
Best Destination Campaign
- Gold: TBWA\RAAD – Snaps of NEOM
- Silver: Saudi Tourism Authority X Nativex – Visit Saudi & Doraemon, Driving Footfall to Wonders of Arabia Experience at EXPO Osaka 2025
- Bronze: STA x MSL Group x BETC – This Land is Calling
Best National Development Campaign
- Gold: VML – PIF – The PIF Effect
- Silver: SRMG Labs – The Second Release | Billboard Arabia
- Bronze: Habbar – PIF – A Legacy That Matters
Best Transformation Campaign
- Gold: VML – stc – Blind Seats
- Silver: VML – Hungerstation – The Shaded Route
- Bronze: Consulum – Ministry of Culture Saudi Pavilion Expo 2025 Osaka
Best Campaign for The Future of Saudi Arabia
- Gold: Webedia – Asaan Heritage Alive
- Silver: VML – PIF – The PIF Effect
- Bronze: Ithra – iRead 2024: Rooted in Culture, powered by Youth
Best Business Growth Campaign
- Gold: Habbar – Floward – Valentine’s Day
- Silver: VML – Kudu – Shabab El Bomb
- Bronze: Serviceplan – Toyota Reclaims Toyota
Best Not-for-Profit Campaign
- Gold: VML – stc – Blind Seats
- Silver: Webedia – The Life Long Receipt – SNB
- Bronze: MadTomato Agency – Jood Eskan Charitable Campaign
Best Partnership Campaign
- Gold: AKQA MENA – adidas Loomhood
- Silver: SRMG Labs – The Second Release | Billboard Arabia
- Bronze: VML – stc – Blind Seats
Best Governmental Campaign
- Gold: Interesting Times x Balady – To all maps of the past: Thank you and Goodbye!
- Silver: Consulum – Ministry of Culture Saudi Pavilion Expo 2025 Osaka
- Bronze: VML – PIF – The PIF Effect
Best Artificial Intelligence / Augmented Reality Powered Campaign
- Gold: VML – Hungerstation – The Shaded Route
- Silver: VML – Hungerstation – The Social Feed
- Bronze: Carat – Into the Snapverse
Best Fintech Solutions & E-commerce Campaign
- Gold: Serviceplan – Toyota Reclaims Toyota
- Silver: VML – Hungerstation – The Social Feed
- Bronze: Habbar – Barq – Game on
Best Campaign for Luxury Lifestyle
- Gold: Insignia – Shebara – Where Luxury is Forever
- Silver: Insignia – Desert Rock – Luxury that Rises Above It All
- Bronze: Social Clinic – “Yalla? ” A Voyage into Modern Arab Luxury
Best Video Storytelling Campaign
- Gold: Habbar – Floward – Valentine’s Day
- Silver: the fullstop – Mama Sarah & Sarah
- Bronze: MBC Shahid – Epic Originals: The Seal of Impact
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TEAMS WINNERS
The team categories recognised excellence in brand-building, creative innovation and integrated communications. VML and SRMG Labs continued their strong performance, joined by players such as LeadGen, Webedia and Whizz Film.
StartUp of the Year
- Gold: Fosfor
- Silver: Makhraj
Media Team of the Year
- Gold: LeadGen
- Silver: ROSHN Group
Business Growth Team of the Year
- Gold: Webedia
Production Team of the Year
- Gold: Whizz Film
- Silver: Purple Brain
Creative Team of the Year
- Gold: SRMG Labs
- Silver: VML
Marketing Communications Team of the Year
- Gold: VML
- Silver: ROSHN Group
INDIVIDUAL WINNERS
Individual honours celebrated the creative minds shaping Saudi Arabia’s marketing evolution – from leadership and innovation to emerging talent.
Creative Leader of the Year
- Gold: Fadi Mroue – SRMG Labs
- Silver: Firas Ghannam – VML Riyadh
Marketer of the Year
- Gold: Abdulrahman Al Khalifa – 3,6T | Three Sixty Degree Marketing
- Silver: Abdullah Aljewaie – Care Medical Company
Independent Agency Leader of the Year
- Gold: George Maktabi – Webedia Arabia Group
- Silver: Abdulaziz Saleem – Audiom
Agency Growth Person of the Year
- Gold: Mazen Mitri – Webedia KSA
- Silver: Abdulrahman Albahri – Audiom
Young Creative of the Year
- Gold: Mohammed Alnamlah – Akwan
- Silver: Sara Albrahim – VML Riyadh
Young Marketer of the Year
- Gold: Ghala Alghamdi – Governmental Entity
- Silver: Abdulaziz BinHassan – Saudi Sports For All Federation
PR Leader of the Year
- Gold: Mohammed AlMansour – ROSHN Group
- Silver: Abdulrahman Inayat – W7Worldwide
Media Leader of the Year
- Gold: Ahmad bin Askar – Sports Boulevard Foundation
- Silver: Anas Alyusuf – Saudi Gazette
Disruptor of the Year
- Gold: Waseem Khashan – ROSHN Group
- Silver: Abdullah Husain Bamatraf – TAM Development
Creative Designer of the Year
- Gold: Felipe Martins – Webedia KSA
- Silver: Saad Alkheder – Salic
Director of the Year
- Gold: Malek Al Hamami – Whizz Film
- Silver: Mohammed AlMulla – DNA Studio
Influencer of the Year
Gold: Khulood Olaqi
The 2025 edition of the Athar Awards brought together 87 campaigns, teams and individuals across sectors, showcasing the growth of Saudi’s marketing and advertising landscape.
