Assembly has reshaped its senior structure in MENA as the global omnichannel agency prepares for its next phase of regional growth. The agency has appointed industry veteran Ravi Rao as Senior Advisor, while confirming that Faisal Dean will step down at the end of the year after a decade with the company. A new MENA CEO will be named in Q1 2026.
Rao brings more than 30 years of experience leading media organisations across MENA and South Asia, including roles as CEO of WPP Media MENA (then GroupM MENA), CEO of Mindshare MENA and leader for South Asia. In his new advisory capacity, he will work closely with Zubair Siddiqui, Chief Operating Officer, and Kinloch Magowan, Managing Partner, to supp
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