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AppointmentsFeaturedNews

Assembly promotes director to Head of Data and Analytics

Assembly, a global omnichannel media agency, has promoted Moyosore Fagunwa (Moyo) to Head of Data & Analytics for the MENA region.

In this new role, Moyo will spearhead the strategic direction of data initiatives, integrating advanced analytics and data science techniques across client projects. This comes as an effort from Assembly to enhance data-driven decision-making and deliver innovative solutions to clients in an ever-evolving measurement landscape.

The agency said Moyo’s promotion highlights its dedication to fostering long-term partnerships with top talent and strengthens its mission to remain a leader in advanced data and analytics solutions.

CEO of Assembly MENA, Faisal D


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.