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ASICS reveals brand purpose for sponsoring Team UAE at World Transplant Games

ASICS, the Official Sportswear Sponsor of Team UAE at the World Transplant Games, reinforces the 'caregiver brand’s' commitment to inclusive performance, purpose-led innovation and movement as medicine.

From top left, clockwise, members representing Team UAE at the World Transplant Games, Omar “OT” Tom, Katie Larkins, Justin Anthony, Husena Beguwala, Fatima Rashid and Hind Juma. ASICSFrom top left, clockwise, members representing Team UAE at the World Transplant Games, Omar “OT” Tom, Katie Larkins, Justin Anthony, Husena Beguwala, Fatima Rashid and Hind Juma.

ASICS has sponsored six extraordinary athletes from the UAE who will compete at the World Transplant Games 2025 in Dresden, Germany. The initiative is part of ASICS’ wider sustainability and innovation roadmap, which extends far beyond marketing materials and product design to highlight how the brand empowers communities, champions mental wellbeing and fosters real-world impact through meaningful partnerships.

As the Official Sportswear Sponsor of Team UAE at the World Transplant Games, ASICS highlights how it has long championed sport as a pathway to mental and physical wellbeing, being rooted in the Japanese philosophy Anima Sana In Corpore Sano (“A Sound Mind in a Sound Body”). 

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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.