What began as ‘the summer of padel’ has quickly evolved into a lifestyle movement embraced by many. Recognising this cultural shift, ASICS views padel as more than just a sport – it embodies the brand’s core philosophy of movement, connection, and well-being.
To celebrate the sport’s vibrant, community-driven spirit, ASICS and Apparel Group partnered with Matcha Club to transform its courts into an activation space, where padel and performance came together as the perfect match.
Tailored for the region, the campaign tapped into Dubai’s rapidly growing padel scene and its fitness-savvy community. Set within a natural and refined environment, the court delivered an experience that
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