When Ariyadiyah, Saudi Arabian sports newspaper, noticed that more people in Saudi prefer to read about sports, than participate in it, it decided to take action.
According to the Global Obesity Observatory, Saudi Arabia has one of the highest obesity rates in the world, with 50 per cent of the population considered clinically overweight. Obesity-related diseases also amount to approximately 20,000 deaths a year, making it a leading cause of fatality in the Kingdom.
So on World Health Day, they decided to remove the newspaper from the racks, and put them on the streets. Instead of printing the news that day, they printed life-size editions that people could play sports on, encourag
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