Are strategies in the Middle East moving more towards outcome-based models?
Campaign Middle East asked several industry experts their take on the question: Are strategies in the Middle East moving more towards outcome-based models?
Here’s what they had to say:
Faisal Mohammad Naim
Senior Strategist and Content Expert, Entourage
YES
With the advent of big data analytics, the creative industry is becoming more data-driven. As emphasis grows on ROI and measurable results, strategies in the region are shifting towards outcome-based models. Considering the modern highly competitive market and ever-evolving consumer behaviour, businesses are prioritising performance m
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