Agencies and brands working together. Image by Alena Darmel from Pexels.com.
Public relations (PR) agencies are often touted as essential partners in shaping a brand’s image, but are they truly delivering value to clients?
To find out, Campaign Middle East spoke to client-side spokespeople and Dubai-based PR agency PRHub to weigh both opinions on the topic.
The discussion below explores the effectiveness of PR agencies, weighing their contributions against costs, and examines whether they remain a crucial asset in today’s fast-paced, digital-driven marketing landscape.
“To effectively serve clients, PR agencie
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