ORA Development recently launched BAYN, a new luxury residential destination located between Dubai and Abu Dhabi in Ghantout, UAE. To support the launch, the developer partnered with Dubai-based Archer Media to create a full-scale outdoor branding activation designed to guide and welcome guests to the site.
The project involved branding a 3.5-kilometre stretch of road leading to the development. Archer Media, known for its outdoor advertising work across the GCC, was responsible for the creative direction, design, permitting, production, and installation of the route’s visual branding.
The objective was to create a cohesive and high-impact arrival experience that aligned with BAYN’s
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