Adtech company ArabyAds has announced a partnership with Smart TV platform Vidaa.
The partnership will bring Vidaa’s connected TV advertising offerings to Hisense smart TVs in the United Arab Emirates and Saudi Arabia.
The partnership will appoint ArabyAds as the exclusive representative of Vidaa’s advertising offerings on Hisense televisions in the UAE and KSA.
Vidaa will provide ArabyAds exclusive access to Hisense’s inventory for connected TV advertising within the two countries.
Hisense CTV offering includes display inventory on the Vidaa OS Smart TV home screens and video-streaming inventory on TV screens.
“Hisense is amongst the top 3 smart TV brands in the
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