ArabyAds, an e-commerce marketing platform, announced that Bachir Siam, a seasoned finance executive, has joined the company’s leadership team as chief financial officer.
Bachir brings about 22 years of experience in business management, corporate law, and finance. In his last role with GroupM as the CFO for the Middle East and North Africa region, Bachir was focused on delivering financial benefits, supporting new trading models roll out, and undertaking revenue diversification initiatives. Bachir also led several restructuring and efficiency initiatives in his previous role.
“Bachir’s impressive background in corporate finance, especially within media & digital industry, makes him
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