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Shantelle Nagarajan
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AppsFlyer promotes Sarah Maina to Regional Manager

Shantelle Nagarajan
posted on

Sarah Maina becomes Regional Manager - Middle East & France at AppsFlyer to drive growth and cross-market synergy.

appsflyerSarah Maina, Regional Manager, Middle East & France.

AppsFlyer, a mobile measurement, attribution, and data analytics company, has announced the promotion of Sarah Maina to the position of Regional Manager, Middle East & France.

In her expanded role, Maina will lead the company’s strategic direction across the two dynamic and fast-evolving markets, while championing cross-regional best practices and deeper client engagement. Based in Dubai, she will continue to oversee a growing team in the Middle East, now coupled with responsibilities across the French market.

Maina will report to Paul Wright, General Manager for Western Europe, Middle East, North Africa, and Turkey.

On her appointment, Wright said: “Sarah has been instrumental in


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Tags:AppsFlyerFranceMiddle EastRegional ManagerSarah Maina
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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