Google retains second spot, Coca-Cola stands third in annual survey. Four of top five are technology brands.
Apple and Google are the world’s most valuable brands for the second year in a row, with the iPhone and iPad manufacturer worth $118.9bn (£73.44bn) and internet giant valued at $107.43bn (£66.33bn), according to Interbrand’s Best Global Brands ranking.
According to Interbrand, Apple’s brand value jumped 21% and Google’s grew 15%, giving the two first and second place respectively.
Elsewhere, the growing influence of China on the international stage was reflected in this year’s table, with telecoms group Huawei becoming the first Chinese brand to appear in the ranking,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
