One of the major segments that are targeted by fraudsters is gaming apps. Advertisers find it hard to target & map their users due to the infiltration of BOTs but the frauds in app ecosystem occur at various stages and are not just limited to GIVT (General Invalid Traffic) and SIVT (Sophisticated Invalid Traffic).
Fraud takes place at the impression level- Ad visibility and post-bid, Clicks – Driven by potential customers vs driven by BOT , at the install stage – actual Customer vs BOT simulated, and at the Event stage on soft KPIs like Login, Signups or Registration or on hard KPIs like hard KPIs Purchase and Deposits.
Let’s dive deeper to explore how frauds in app ecosystem are eating up yo
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