APCO Worldwide appointed today Mohammad Kamal as a regional creative practice lead which will elevate its multimedia content capabilities to offer clients a full suite of 360 creative services, announced Mamoon Sbeih, APCO Worldwide’s MENA president. The appointment of Kamal, a multi award-winning creative industry leader, complements and fortifies APCO’s globally established artificial intelligence and digital capabilities.
“We are proud to welcome one of the region’s creative driving forces to lead our creative practice,” Sbeih said. “In today’s always-on world, creative storytelling is part of the fabric of communications practice. Mo’s relentless pursuit of his artform wil
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