The evolution of the digital world has forced PR firms to re-evaluate their old models and embrace a more creative approach to communications. Eleanor Dickinson finds out how digital content has infiltrated Middle East’s industry.
Integration, mergence, content and social are all terms terms routinely waved around by advertising agencies and public relations firms these days, and it’s no wonder that people are struggling to distinguish between the two.
As creative agencies fight newsfeeds and ad-blockers with content designed to earn consumer attention, PR companies are increasingly creating their own video and digital content as their traditional audience’s attention shifts from pr
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Tags:public relations
