CHALLENGE
The end goal was to build a higher affinity with a medium- to high-end automotive brand, while redirecting people to the showroom for test drives and car purchases. We did this by offering users a soothing driving experience through music, while also using the different target audiences on the platform to promote different car models at specific times throughout the day.
INSIGHT
Driving is more than just an activity, it also has a lot to do with the way people feel. In fact, 70 per cent of Anghami users who drive care about how they feel when they are driving. With this in mind, we wanted to create a strategy that touched on their natural preferences on Anghami – listening to mus
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