Ford Motor Company has announced the appointment of Andrew Gregory as Marketing Director, Ford Middle East.
Gregory will succeed Pedro Simoes, who has been appointed as Managing Director of Ford Philippines.
In his new role, Gregory will lead the strategic direction and growth of the Ford and Lincoln brands across the Middle Eastern market. He will focus on delivering Ford’s long-term objectives in the region, which include innovation, performance and customer relationships.
Ravi Ravichandran, President, Ford Middle East, commented on the new appointment: “I am thrilled to welcome Andrew Gregory as our new marketing director. His proven track record and innovative approach align perfectly with our goals and is set to elevate our brand marketing communications strategies going forward.”
Gregory transitions to the new position from his current role as brand marketing lead where he oversaw all Ford’s nameplates – visual brand identifiers – and led strategic initiatives across all vehicle programmes, while supporting cross regional collaboration and improvements.
Having spent more than a decade at Ford Middle East, Gregory has climbed up the ranks with the roles of Brand Marketing Manager, Product Marketing Manager, Sales Manager, and Fleet Sales Manager of Ford Middle East under his belt.
According to Ford and in line with his experience, Gregory has a deep understanding of the Middle East region and brings a wealth of expertise, knowledge, and understanding of the customer journey that is so integral to Ford’s vision.
Gregory’s appointment will be effective from December 1st, 2024.
