Amazon has launched a new generative AI tool to produce images that could help brands to create lifestyle imagery to improve advertising campaigns and create engaging content.
The new solution aims to help businesses of all sizes, especially those that do not have in-house capabilities or agency support to produce brand-themed imagery.
Colleen Aubrey, senior vice president of Amazon Ads Products and Technology, said: “Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process,
“At Amazon Ads, we are always thinking about ways we can reduce friction for our advertisers, provide them with tools that deliver more impact while minimizing effort, and ultimately, deliver a better advertising experience for our customers.”
Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the Grand Plaza Mövenpick, Media City, Dubai. To find out more click here.
According to Amazon, the generative AI solution is designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.
For example, an advertiser may have standalone images of their product against a white background, like a toaster.
When that same toaster is placed in a lifestyle context, on a kitchen counter, next to a croissant—in a mobile sponsored brands ad, click-through rates can be 40 per cent higher compared to ads with standard product images.
In the Amazon Ad Console, advertisers will select their product and click Generate, with the tool leveraging generative AI to deliver a set of lifestyle and brand-themed images, based on product details, in a matter of seconds.
The image can then be refined by entering short text prompts, while multiple versions can be quickly created and tested to optimise performance, stated Amazon.
