Amazon has launched a new generative AI tool to produce images that could help brands to create lifestyle imagery to improve advertising campaigns and create engaging content.
The new solution aims to help businesses of all sizes, especially those that do not have in-house capabilities or agency support to produce brand-themed imagery.
Colleen Aubrey, senior vice president of Amazon Ads Products and Technology, said: “Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process,
“At Amazon Ads, we are always thinking about ways we can reduce friction for our advertisers, provide them with tool
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