Most CPG shoppers in the UAE and Saudi Arabia are completing their purchases in less than a day, with digital retail touchpoints shaping decisions across the entire funnel, according to an Amazon Ads report.
The Amazon Ads whitepaper, Maximising Brand Impact Through Retail Media 3.0 in MENA, says, 72% of shoppers in the two markets make a purchase within 24 hours of identifying a need. More than half (58%) browse and buy exclusively online, while nine in ten (92%) rely on online retail sources such as retailer websites, apps, recommendations and search tools.
The independent study, carried out with Alter Agents, surveyed 1,388 respondents in Saudi Arabia and 1,371 in the UAE who had made
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